Social Networks on Spanish Politics: Twitter on 2011 Election Campaigns

Twitter broke during the campaign of the Spanish regional and municipal elections of May 2011 with great strength as a eld over the electoral battle. Most of the communication equipment of the leading candidates made extensive use of this new tool making it an additional tool to conventional media. Thus it was found inthe race for the presidency of the Community of Madrid and the mayor at City Hall of Madrid. Five months later, his strength was multiplied during the November elections, consolidating Twitter as another tool for candidates, journalists and citizens in the political debate.