E-banking Adoption in Romanian Companies: Determining Factors and Model

This paper investigates factors that influence Romanian companies to use Internet as a means to conduct their banking activities. The research model in this study was developed based on previous works that utilized technology acceptance theories and related empirical studies on the adoption of information technologies in economic activities, such as e-commerce and e-banking. Questionnaires were distributed to companies’ managers in Romania. The data collected were subjected to factor analysis and multiple regression. The results show that compatibility, technical resources and self-efficacy have significant effect on the intention of the managers to use e-banking. Findings of this study indicate the importance of these three factors in influencing the Romanian companies to adopt e-banking. Addressing these factors in banks’ marketing strategy may enhance their success to expand e-banking services to new corporate customers.