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Theoretical Aspects of Competitiveness in Construction Enterprises Statybos moni konkurencingumo teoriniai aspektaiDOI: 10.3846/bme.2011.05 Keywords: construction , competitiveness , quality management , promotional strategies Abstract: In this paper, the authors present a short review of statistics in European counstruction market and describe literature on management in construction – concept and definitions of competitiveness, including PARTS checklist and Project Values, and suggestions for successful marketing as well. The enhancement of the competitiveness of construction enterprises is one of the most important strategic objectives in the construction industry. The company’s loss of competitiveness is its greatest threat. The focus of this paper is on improving quality and safety in construction enterprises – the research was done in order to obtain more information about quality performance measures used by building materials producers in Latvia. At the end of this paper, the authors shortly describe the results of the research. Article in English iame straipsnyje autoriai analizuoja statybos rinkos Europoje statistik , pateikia statybos valdymo teorin analiz – konkurencingumo koncepcij ir apibr tis, traukiant PARTS s ra ir projekto vertes bei siūlymus s kmingos rinkodaros veiklai. Statybos moni konkurencingumo stiprinimas yra vienas i svarbiausi strategini tiksl statybos sektoriuje, tod l monei konkurencingumo praradimas yra did iausia gr sm . iame straipsnyje pagrindinis d mesys skiriamas statybos moni darbo kokybei ir saugai gerinti. Tyrimas skirtas i tirti Latvijos statybini med iag gamintoj kokyb s gyvendinimo priemones. Straipsnis angl kalba
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