Introduction and Objectives. Nurses, as behavioral models, play a key role in health promotion, and their attitudes towards health promotion highly influence their health and performance. The aim of this study is to explore nursing students' perception of studies in nursing discipline as a situational influence on health promotion. Materials and Methods. This study was conducted using directed content analysis, by means of 20 deep semistructured interviews with nursing students. The participants were selected on purposive sampling. Data was analyzed by the qualitative content analysis method. All interviews were recorded, transcribed, and reviewed, and all codes were extracted and summarized. The codes were subcategorized on the basis of centralization and were categorized after review of subcategories, and finally, a theme was determined. Findings. The theme of nursing discipline's situational influence on nursing students' health promotion was revealed. This theme consisted of “choosing the field,” “unfavorable environmental factors,” “negative impacts of studies in nursing discipline on health,” “positive effects of studies in nursing discipline on health”, “needs,” “attractiveness (aesthetics),” and “coping with negative situational influences in nursing discipline.” Conclusion. The perception of studies in nursing discipline as a health-promoting behavior is under influence of social environment. Considering the importance of the students' positive perception of the existing situation, it is essential to pay attention to their attitudes and perceptions so that they can provide better services to patients. 1. Introduction The increased rate of health care costs and the concerns about inefficiency of patient care has led to greater support of health promotion concept and its propagation among health care personnel, particularly nurses [1]. Health promotion is a process which enables people to control their health [2]. Health-promoting behavior is an important concept in nursing [3] and should be considered as a healthy nursing or interactive method which promotes health [4]. Nurses are the biggest group to render services to patients [5] and take a significant role in public health promotion [6]. According to statistics published by Nursing Organization, nurses constitute 50% of the entire 600,000 personnel in Iran’s health system [7]. Nurses, as behavioral models and professional caretakers, play a key role in health promotion, and their beliefs on the importance of health promotion are part of their work [8]. Pender states that cognitive variables
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