市场化改革中公众感知的公共服务有效提供模式实证研究——以四所高校食堂为例

摘要 以高校为例，基于公众感知质量和感知价值等感知绩效的差异性分析了哪些市场化改革模式更加有效，以判断不同服务模式的特点和作用，判断哪些市场化改革模式更适合公益性强的服务机构。通过对四所高校食堂的实证研究发现:混合提供模式比单纯合同外包模式更加有效;在同一个部门内部，服务外包与自制模式在公众感知绩效方面，没有显著差异性;合同外包的程度影响了服务绩效，自制与外包混合的模式比较适合于公益性强的公共机构。
Abstract：Taking colleges for example and based on the differences of perceived performance such as perceived quality and perceived value， the effectiveness of market-oriented reform models is analyzed in order to assess the characteristics and functions of different service modes and to decide which market-oriented reform models are more suitable for public welfare service organizations. Through an empirical study of four college cafeterias， it is found that the mixed mode is more effective than the pure contract outsourcing model; there is no significant difference in public perception performance between contract outsourcing and self-made mode in the same department; the degree of contract outsourcing may affect the service performance， and the mixed model of self-production and outsourcing is more suitable for the public institutions with stronger public welfare.