企业农产品电子商务能力测度的实证研究
An Empirical Study of Measuring E-Commerce Capability of Agricultural Products

低水平的农产品电子商务能力阻碍了农产品企业的可持续发展和创新。基于社会物质主义理论，构建企业农产品电子商务能力的模型，讨论农产品电子商务能力的内涵、形成机制和作用效果；并对316份企业样本数据，运用内容分析、问卷调查法和结构方程分析方法对理论模型进行实证检验。结果发现，农产品电子商务能力具有多维度结构，包含管理能力、技术能力和人才能力三个核心维度，且三者相互关联，共同对农产品电子商务能力产生作用。由此开发出量表以期为企业提升农产品电子商务能力提供一个可操作和量化的通用工具。
The low-level e-commerce capability of agricultural products hinders the sustainable development and innovation of agricultural enterprises.Based on the theory of social materialism,this paper constructs a dimension model of e-commerce capability of third-order enterprises,discusses the connotation,formation mechanism and effect of e-commerce capability of agricultural products.The data of 316 enterprises were collected,and an empirical study was conducted by applying the content analysis,questionnaire survey and structural equation analysis.The results show that the e commerce capability of agricultural products has three dimensions,namely managerial capability,technical capability and personnel capability,and the three interrelate with each other and have a common effect on the commercial capability of agricultural products.The scale developed in this study will provide firms with an operational and quantifiable tool for developing e-commerce capability of agricultural products.