春晚作为记忆实践 ——媒介记忆的书写、承携和消费
The CCTV’s Spring Festival Gala Show as mnemonic practices ——A study of the constructor, carrier and consumer of media memory

摘要 本文考察媒介记忆被书写、承携和消费的过程，以受众为出发点讨论春晚和媒介 记忆，即春晚是谁的和什么样的集体记忆，同时透过受众记忆讨论春晚长期社会文化 影响，与现有关于春晚如何建构“家-国”意识形态的观点对话。研究以动态、实践 和流变的视角认识记忆建构，强调大众传媒既是行动主体也可能是记忆实践的途径和 对象。笔者区分“中介化”（mediation）的集体记忆实践和“集体记忆化”的媒介 实践，认为春晚内容单独不构成集体记忆，作为记忆实践的春晚是形成记忆机制的关 键。春晚在受众主体的记忆实践中，成为记忆之所，记忆唤起和记忆操演的承携者， 以及讲述和理解家庭、民族和阶层身份的对象。
This paper explores the constructed, carried and consumed media memory, and highlights understanding the Gala show and media memory from the perspectives of audiences with such a question, i.e., who has what kinds of collective memory about the Gala show. By probing the audiences’ memories of the show, this research also converses with previous ideas regarding how the Gala show in?uences the nationwide in by constructing the “family-nation” ideologies of China, and how the Gala show has sociocultural impacts longitudinally. This study emphasizes that mass media is both the actor and the object of the mnemonic practices. The author distinguishes the mediated practices of collective memory and the collectively memorized media practices, suggesting that it is the Gala show as the mnemonic practices rather than the media texts of the Gala show produces the collective memory. In the mnemonic practices of audiences, the Gala show becomes the sites of memory, the carrier of mnemonic icons for communicative memory and embodied memory, and the objects for narrating and understanding the family, ethnicity, and class