Gender equality, value violations, and prejudice toward Muslims

Why are people prejudiced toward Muslims? In this research, we used a value violation framework to predict that when people believe Muslims value gender equality less than reference groups, it creates a value violation that leads to prejudice. In Study 1, people believed that Muslims value gender equality less than Christians, and the more people believed that Muslims do not value gender equality, the more they reported prejudice toward Muslims. In Study 2, we manipulated perceptions of how much Muslims value gender equality by giving people evidence that Muslims either do or do not support women’s rights. Afterward, we measured people’s prejudice toward Muslims and desire for social distance. Telling people that Muslims value gender equality reduced both prejudice and the desire for social distance. These effects occurred by increasing people’s beliefs that they share values with Muslims, highlighting the importance of values as a source of prejudice