Analysis of factors influencing the opinions of fresh fruits and vegetables consumers on food safety

The aim of this study was to determine the factors that influence opinions of fruits and vegetables consumers’ in Canakkale province in terms of food safety. Data for the study were collected from 166 consumers, determined by means of Propositional Random Sampling. Factor Analysis and Binary Logistic Regression Analysis were used to analyze the data. According to the research, quality problems and the possibility of physical and chemical fraud in fruits and vegetables in terms of food safety proved to have a negative impact on consumer opinions towards fruits and vegetables, whereas locally produced fruits and vegetables affected the consumer opinions positively