ALTERING OF TV SERIES CONCEPT IN TURKEY IN CONTEXT OF NEW MEDIA AND TV INTERACTION: THE CASE OF SIFIR B？R "B？R ZAMANLAR ADANA'DA"

Communication is the transferring of the knowledge and the feelings to the other people by using symbols. Mass communication is the transferring of the information to the masses by utilizing the technological advancements of the period. Mass media makes possible to disseminate information to large masses. Newspaper, magazine, TV, radio, mobile phone computer are called as mass media. This study, which is based on the process of transformation and change under the new name of the media which has a place in mass communication, consists of four chapters. In the third part of the study; the development of understanding of TV series has been included. Number of sectors of how it evolves in Turkey, the cultural-social-individual effects of this sector, the process of changing the habits of people, Youtube platform as the television of the new generation analyzed in a detalied way. In this way, the number of mobile follow-ups was examined in detail, as well. “S？f？r Bir: Bir Zamanlar Adana’da” can be considered in terms of its effect to change the understanding of series and television habits. As the series is published on You Tube, the audience is generally the younger generation. 18.4 percent of the participants in our study are 18-24 years old and 82 percent of them are watching this series. The 75.4 percent of the audience is male