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Research on Marketing Strategy of Tourism Souvenirs in Xinjiang Based on Douyin Short Video

DOI: 10.4236/chnstd.2023.121003, PP. 28-34

Keywords: Douyin, Grand Bazaar Tourist Souvenirs, Marketing Strategy, 4P Theory

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Abstract:

With the development of Chinas economy and the Internet, short video platforms represented by Douyin have developed rapidly, and Douyin has also become an important platform for marketing choices. This paper expounds the development status of Xinjiang International Grand Bazaar tourist souvenirs, analyzes the marketing mode and existing problems of Xinjiang International Grand Bazaar tourist souvenirs under Douyin, and puts forward a marketing strategy based on the 4P theory based on Xinjiang International Grand Bazaar tourist souvenirs under Douyin short video.

References

[1]  Li, F. Q. (2022). Analysis of the Current Situation and Countermeasures of Douyin Short Video Book Marketing. Media Forum, 5, 56-58.
[2]  Li, M., & Qin, J. (2021). Analysis of Marketing Strategy of Guangxi Traditional Chinese Medicine Sachet Based on Douyin Short Video. Technology and Market, 28, 171-172.
[3]  Tan, K. M., Chen, S. S., & Wang, B. (2021). Research on Industrial Poverty Alleviation Strategy in Ethnic Minority Areas Based on Douyin Short Video Marketing Model. Modern Business, 7, 28-30.
[4]  Yang, W. T., Li, M. X., Dong, A. H., Liu, Y. R., & Ke, L. (2021). Analysis of Marketing Promotion Strategy of Douyin Short Video. Science and Technology Entrepreneurship Monthly, 34, 141-143.
[5]  Zhou, S. W. (2021). Marketing Strategy and Optimization Path of Tourism Short Video on Douyin Platform. Reporter Observation, 24, 156-157.

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