Purpose: Through
the investigation of a large number of cases, it deeply analyzes the diversity
of the creative forms of children’s public welfare posters, and proposes a
situational interactive design strategy suitable for children’s public welfare
posters. It aims to solve the current problems such as the small number of
children’s public welfare posters, the single theme, and the lack of innovation
in the form of expression. Method: Based on the situational interaction
model and Gestalt psychology, the three design principles are less is more,
iceberg principle and co-perception. Combining the three experience dimensions
of sensory interaction, situational interaction and behavioral interaction, the
existing cases of children’s public welfare posters are summarized and
analyzed. Summarize the situational interactive design strategy for children’s
public welfare posters. Conclusion: The research on the design of
children’s public welfare posters based on situational interaction can guide the creation of children’s public welfare posters
from the design source. Arouse the emotional resonance of the audience
in a timely manner, and effectively disseminate the poster information. This
not only plays a very important role in the future development of children’s
public welfare poster design, but also contributes to the development of public
welfare undertakings themselves.
References
[1]
Gao, Q. (2009). An Analysis of the Creative Scene Interactive Advertisement. Art and Design, No. 6, 74-76. (In Chinese)
[2]
Guo, J. W. (2020). Innovation of Installation Artwork in Public Welfare Posters Formal Language. Art and Literature for the Masses, No. 13, 92-93. (In Chinese)
[3]
Ju, R. (2020). On the Integration of Content Categories and Visual Elements in Public Welfare Posters. Art and Literature for the Masses, No. 19, 62-63. (In Chinese)
[4]
Li, L. (2021). A Study on the Co sensory Expression of Korean Public Welfare Posters. Art Panorama, No. 1, 172-173. (In Chinese)
[5]
Li, Q. Z. (2018). On the Interactivity in Graphic Advertisement Design. Journal of Wuyi University, 37, 77-80. (In Chinese)
[6]
Li, T. (2020). Research on the Design of Public Welfare Posters from Empathy Strategy to Emotional Identity. Hunan Packaging, 35, 25-28. (In Chinese)
[7]
Nie, Y. T. (2019). Research on Interactive Design of Commercial Posters. Think Tank Era, No. 4, 184-185. (In Chinese)
[8]
Tan, L. (2013). Environmental Media Utilization and Innovation in Interactive Advertising Design. Art Journal, No. 2, 109-114. (In Chinese)
[9]
Wang, F. L. (2017). Analysis of Modern Poster Design. Education and Teaching Forum, No. 15, 94-95. (In Chinese)
[10]
Wang, Q. (2023). Research on the Design Theory of Children’s Public Welfare Posters. Shoes Technology and Design, 3, 30-32. (In Chinese)
[11]
Wang, Z. G., & Zang, Z. J. (2014). On the Significance of Situational Interactive Creativity in Graphic Design. Yihai, No. 2, 92-93. (In Chinese)
[12]
Yang, S. (2014). The Strategic Analysis about the Virtual-Actual Combination of “Emotion” and “Environment” in Interactive Advertising. Art and Design, No. 8, 42-44. (In Chinese)
[13]
Yuan, Y. (2021). Creation Motivation and Communication Strategy of Children Public Service Advertisement. West Leather, 43, 53-54. (In Chinese)
[14]
Yuan, Y. N. (2022). Experimental Exploration and Practice of Digital Interactive Poster Design—“Linear Growth” Interactive Poster. East China Science & Technology, 93-96. (In Chinese)
[15]
Yuan, Z. B. (2015). Situational Experience and Interactive Advertising Creativity. Art and Design, No. 3, 48-50. (In Chinese)
[16]
Zhang, M. H. (2016). Features and Connotations of Behavior Interactive Poster Design. Art & Design, No. 7, 114-115. (In Chinese)
[17]
Zhang, X., & Zeng, W. J. (2017). On Interactive Design in Posters. Art Panorama, No. 3, 150-151. (In Chinese)
[18]
Zhang, Y. Y. (2019). Design Principles and Emotional Identity Strategies of Public Welfare Posters. Art Science and Technology, 32, 189+203. (In Chinese)
