This paper aims to construct a
framework of China Chic visual aesthetics based on users’ aesthetic
experience to accurately understand users’ aesthetic needs and experience of
China Chic cultural products. First, the definition and theoretical framework
of China Chic visual aesthetics are sorted out, and then the process and
mechanism of users’ aesthetic experience are analysed through relevant
literature. Finally, we summarise the intrinsic correlation between China Chic
visual aesthetics and users’ aesthetic experience and refine the spiritual
connotation of China Chic visual aesthetics to more accurately
excavate and satisfy users’ perceived needs for aesthetic experience.
This study proposes a framework of China
Chic visual aesthetics based on users’ aesthetic experience. The
framework aims to guide customers to personalized self-interpretation when
viewing and touching China Chic products by displaying morphological attributes
and creating spatial context to realize a comprehensive
aesthetic experience of China Chic visual aesthetics. The framework provides
the foundation and theoretical support for advancing China Chic visual design and establishing the
theoretical system of post-modern Chinese oriental aesthetics. Meanwhile, the
framework helps improve users’ satisfaction and experience perception of
China Chic visual aesthetics, thus promoting the development and dissemination
of China Chic design.
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