Development Research and Industry Trend Analysis of Contemporary Innovative Culture Industry of Traditional Chinese Medicine from the Perspective of Economics

With the encouragement and support of the new medical reform policy, in order to give full play to the important role of traditional Chinese medicine industry in the national economy and enhance the development level of the whole industry, this paper attempts to explore the key factors affecting the development of traditional Chinese medicine industry from the industrial level, and select representative enterprises for performance evaluation, so as to have an overall and objective understanding of the development of traditional Chinese medicine industry in China. Drawing lessons from the relevant research on the traditional Chinese medicine industry at home and abroad, this paper first systematically analyzes the basic characteristics of the development of the traditional Chinese medicine industry and its role and status in the national economy, and then on the basis of qualitative analysis, through the selection of variables related to the traditional Chinese medicine industry for cointegration analysis and the establishment of error correction model, the determinants of short-term and long-term industrial development are analyzed. On this basis, through the selection of representative enterprises, the performance and development status of traditional Chinese medicine industry are evaluated objectively. Finally, according to the conclusion of empirical analysis, this paper studies the development trend and related influencing factors of traditional Chinese medicine industry from the perspective of economics, and draws lessons from the advanced experience of Europe and the United States and other powerful countries of medicine, in order to improve the competitiveness and development level of traditional Chinese medicine industry in China, this paper puts forward some targeted strategies and suggestions.