基于CiteSpace的我国虚拟现实阅读研究文献计量分析
Bibliometric Analysis of China’s Virtual Reality Reading Research Based on CiteSpace

目的：基于国内虚拟现实阅读相关研究进行系统的归纳和整理，探索未来研究的发展方向。方法：以中国知网数据库(CNKI)中2003年~2023年相关文献为研究对象，采用文献计量分析的方法，对虚拟现实阅读的研究热点和研究历程进行文献计量分析。研究结果：随着科技的发展与政策的推动，虚拟现实技术在阅读领域的研究整体上呈现增长的趋势；研究热点是数字出版、元宇宙、具身阅读、增强现实等；研究方向是虚拟现实技术在阅读领域的具体应用以及阅读实际阅读体验的研究；研究趋势是朝着不断满足阅读者个性化的阅读体验和提升阅读者沉浸感方向发展的。
Objective: This study systematically synthesizes and organizes research on virtual reality (VR) reading in China, exploring future research directions. Method: Employing a bibliometric analysis method, the study focuses on relevant literature from the CNKI database spanning the years 2003 to 2023, the research provides insights into the growth trajectory, research hotspots, and trends in VR reading. Results: With the continuous development of technology and policy support, VR tech-nology exhibits a discernible upward trend in the field of reading. Research hotspots include digital publishing, the metaverse, embodied reading, augmented reality. The research direction predomi-nantly centers on the specific applications of VR technology in the reading domain and the investi-gation of readers’ actual reading experiences. The research trend indicates a focus on continually meeting personalized reading experiences and enhancing readers’ immersion.