卷烟营销网络城乡一体化发展评价体系研究
Research on Evaluation System of Urban-Rural Integration Development of Cigarette Marketing Network

新时代城乡一体化卷烟营销网络的构建是卷烟流通领域的重大变革，采用科学合理的评价体系是掌握各地区城乡一体化发展水平的基础。当前的卷烟营销网络城乡一体化研究内容中，大多限于内涵及路径探讨，缺少数理统计分析方法及评价体系。本文结合现有的理论及实践，初步选取了评价指标，并采用主成分分析方法构建出包含经营机会一体化、经营过程一体化、经营结果一体化3个一级指标、10个二级指标的卷烟营销网络城乡一体化评价指标体系，并与熵值法、评价对象的GDP水平作对比，验证了其合理可靠性。结果表明，经营机会一体化各指标是影响城乡一体化发展水平的主要因素。
The construction of urban-rural integrated cigarette marketing network in the new era is a major change in the field of cigarette circulation, and the adoption of a scientific and reasonable evaluation system is the basis for mastering the level of urban-rural integrated development in various regions. Most of the current studies on the urban-rural integration of cigarette marketing network are limited to connotation and path discussion, and lack mathematical statistical analysis methods and evaluation systems. Based on existing theories and practices, this paper preliminarily selects evaluation indicators. The evaluation index system of urban-rural integration of cigarette marketing network was constructed by principal component analysis method, which included three first-level indicators of integration of business opportunities, integration of business processes and integration of business results, and ten second-level indicators. The system was compared with the entropy method and the GDP level of evaluation objects to verify its reasonable reliability. The results show that the indicators of integration of business opportunities are the main factors affecting the development level of urban-rural integration.