戏剧影视美术设计中的色彩心理学分析与应用研究
Analysis and Application Research on Color Psychology in Drama, Film and Television Art Design

戏剧和影视设计中色彩的运用对作品的表现形式和观众情感产生着重要影响。本研究旨在探讨色彩心理学在戏剧影视美术设计中的应用。文章通过分析色彩对情感的影响和如何利用色彩引导观众视线，揭示了色彩在表达角色情感和个性特征方面的重要性，探讨了不同文化下色彩象征意义的差异，并通过经典作品分析了色彩对故事情节和角色形象的影响，为戏剧影视美术设计领域提供了实践和理论上的启示。
The use of color in drama and film design has an important impact on the expression of the work and the audience’s emotions. This study aims to explore the application of color psychology in drama, film and television art design. By analyzing the impact of color on emotion and how to use color to guide the audience’s sight, the article reveals the importance of color in expressing characters’ emotions and personality traits, explores the differences in the symbolic meaning of color in different cultures, and analyzes the impact of color on classic works. The influence of storyline and character image provides practical and theoretical inspiration for the field of drama, film and television art design.