Likability is the degree to which people find a specific street or location pleasant, appealing, and desirable. Street aesthetics have a significant impact on user likability since they influence people’s perceptions, emotions, and overall experience with the street environment. This study investigates the relationship between urban street aesthetics and user likability in Kisii Town, focusing on the visual characteristics of urban streets. It employs a quantitative research method to gather comprehensive insights into how visual elements influence user experiences. The research highlights the significance of factors such as greenery, order, cleanliness, legibility, and coherence in enhancing the overall aesthetic appeal of urban environments. The findings reveal that well-designed urban spaces contribute positively to user satisfaction and social interactions, emphasizing the importance of visual aesthetics in urban planning. The study identified key attributes that affect user attitudes, including street furniture, lighting, and the presence of greenery, which collectively enhance the livability of urban areas. Additionally, the research underscores the need for a holistic approach to urban design that prioritizes aesthetic considerations alongside functionality. In conclusion, the study provides valuable recommendations for urban planners and policymakers to improve the aesthetic quality of urban spaces in Kisii Town. By fostering environments that prioritize user likability through thoughtful design, cities can enhance the well-being of their residents and promote a more vibrant urban life. Additionally, it is critical to examine further the long-term impacts of urban aesthetics on community dynamics and individual well-being.
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