智媒体时代下影视IP与文化旅游产业融合的现实意义与价值取向
The Practical Significance and Value Orientation of the Integration of Film and Television IP and Cultural Tourism Industry in the Era of Smart Media

在智媒体技术日新月异的今天，信息传播的速度与广度达到了前所未有的高度，这为文化产业尤其是影视产业带来了前所未有的发展机遇。影视IP作为文化内容的核心载体，其影响力已远远超出屏幕范畴，深刻影响着人们的旅游选择与消费行为。本研究聚焦于智媒体时代下影视IP与文化旅游产业的深度融合，深入剖析了这一融合现象的现实意义与价值取向，揭示了影视IP对文化旅游产业的多维度促进作用，包括提升品牌形象、丰富游客体验、促进文化传承与经济发展等，为相关产业的协同发展提供了有价值的参考。
With the rapid development of smart media technology, the speed and breadth of information dissemination have reached unprecedented heights, which has brought unprecedented development opportunities to the cultural industry, especially the film and television industry. As the core carrier of cultural content, the influence of film and television IP has far exceeded the scope of the screen, and has profoundly affected people’s travel choices and consumption behaviors. This study focuses on the deep integration of film and television IP and cultural tourism industry in the era of smart media, deeply analyzes the practical significance and value orientation of this integration phenomenon, and reveals the multi-dimensional promotion of film and television IP to the cultural tourism industry, including enhancing brand image, enriching tourist experience, promoting cultural inheritance and economic development, etc., providing valuable reference for the coordinated development of related industries.