O beijo de Spade: gênero, narrativa, cogni？？o

this article is an initial elaboration of the screen persona of the american actor humphrey bogart at the film the maltese falcon of 1941. i argue that the notion of the hollywoodian person produces the mediation between the image of the artist and his/her social trajectory. it is a kind of symbolic power, capable of establishing the artist within the structure of cinematographic production. in this manner, i use a scene from the the maltese falcon to relate the two analytical axes of this argument: on the one hand, the sign of gender that characterizes bogart's persona, alternating between apparent indifference and sudden vulnerability; on the other, the visual culture - unthinkable as separated from a local social experience - a symbolic dimension that constrains the geometry of the eyes (audience, camera, cast). my narrative searches through a series of clues collected from various sources (films, literature, biographies, historiography), sharing with the hollywoodian classic its most characteristic trait: the detective mode of knowledge.