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La amplificación social del riesgo: evidencias del accidente en la mina Pasta de ConchosKeywords: organizational communication, mining, industrial accident, crisis communication, industrial safety, social amplifications of risks, pasta de conchos mine. Abstract: the importance of organizational crisis-readiness is made clear in the industrial accident of pasta de conchos mine, coahuila, in 2006. the accident is analyzed through the social amplification theory of risk. pasta de conchos management failed to respond on an expeditious and competent manner.
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